Super Bowl TV deals 2024: date and today's best early sales

Super Bowl TV deals 2024
(Image credit: Future)

The Super Bowl LVIII 2024 is less than a month away (February 11), which means early Super Bowl TV deals are available to shop right now so you can buy a brand-new beautiful display in time for the big game. To help you find all the top offers in one place, I've scoured the web to bring you today's best early Super Bowl TV sales and stand-out deals from retailers like Best Buy, Amazon, Walmart, and Target.

Super Bowl TV sales allow you to grab premium OLED or QLED display for less, thanks to massive savings from brands like Samsung, LG, and Sony. If you're looking for a budget display, you'll also find stunningly low prices on big-screen TVs from TCL, Amazon, and Hisense. I've listed today's best early TV deals below and the top Super Bowl TV sales around the web.

Some stand-out offers include LG's 65-inch C2 OLED TV on sale for $1,396.99, Samsung's massive 85-inch 4K smart TV marked down to $999.99, and this TCL 65-inch 4K smart TV for just $399.99.

Shop more of today's best early Super Bowl TV deals below, and make sure to bookmark this guide, as I'll be updating it with all the latest offers leading up to Super Bowl Sunday.

Super Bowl TV sales - quick links

Today's best early Super Bowl TV deals

60-85 inch Super Bowl TV deals

LG 86-inch UR7800 Series 4K UHD Smart webOS TV: was $1,249.99$799.99 at Best Buy

LG 86-inch UR7800 Series 4K UHD Smart webOS TV: was $1,249.99 now $799.99 at Best Buy
If you're looking for a massive display for the Super Bowl,  Best Buy has this 86-inch LG UR7800 Series 4K TV on sale for $799.99. You're getting a premium picture thanks to LG's α5 AI processor Gen6, plus webOS 23 for seamless streaming from your favorite apps and compatibility with Alexa and the Google Assistant for hands-free control.

Samsung 85-inch 4K Smart Tizen TV (2022):  $1,299.99 $999.99 at Best Buy

Samsung 85-inch 4K Smart Tizen TV (2022): was $1,299.99 now $999.99 at Best Buy
This Samsung Crystal 4K smart TV is a Best Buy top-seller, and the retailer has this monster-sized 85-inch model for a record-low price of $999.99. This 4K UHD TV  packs a solid 'Crystal' UHD 4K processor, an easy-to-use Tizen operating system, and full HDR support - all for under $1,000.

Samsung 75-inch The Frame QLED 4K Smart TV (2022): $2,999$1,949 at Walmart

Samsung 75-inch The Frame QLED 4K Smart TV (2022): was $2,999 now $1,949 at Walmart
Impress everyone at your Super Bowl party with Samsung's stunning The Frame TV, which is on sale for a record-low price of $1,949 for the 75-inch model. The best-selling Samsung The Frame TV transforms into a beautiful piece of art to seamlessly blend into your home's decor and includes customizable bezels, a QLED screen, and smart capabilities.

Samsung 75-inch Q80C Smart UHD 4K QLED TV: $1,899.99 $1,599.99 at Best Buy

Samsung 75-inch Q80C Smart UHD 4K QLED TV: was $1,899.99 now $1,599.99 at Best Buy
If you're wanting a QLED display, the Samsung Q80C is a great option, and this massive 75-inch model is on sale for $1,599.99. You're getting a Quantum Processor with 4K upscaling, Object Tracking Sound Lite, and Quantum Dot technology - all for under $2,000, which is a fantastic value for a QLED display of this size.

LG 70-inch 4K UHD Smart TV: $648 $498 at Walmart

LG 70-inch 4K UHD Smart TV: was $648 now $498 at Walmart
If you're looking for a budget Super Bowl TV deal, this LG 70-inch 4K TV is down to just $498 at Walmart. You're getting a premium picture experience with brilliant colors thanks to LG's α5 Gen5 AI processor, and gamers will love the game optimizer and dashboard, where you can see and adjust all your settings in one place.

TCL 65-inch S4 S-Class 4K UHD HDR LED Smart TV: $529.99 $399.99 at Best Buy

TCL 65-inch S4 S-Class 4K UHD HDR LED Smart TV: was $529.99 now $399.99 at Best Buy
Another budget Super Bowl TV deal is this TCL 65-inch 4K smart TV on sale for just $399.99 at Best Buy. The TCL S4 Series TV packs 4K Ultra HD Resolution, Dolby Vision, HDR10, DTS Virtual: X, and the Google TV Smart operating system with Chromecast built-in - all for under $400.

Hisense A6 Series 65-inch 4K UHD Google TV: $399.99  $329.99 at Target

Hisense A6 Series 65-inch 4K UHD Google TV: was $399.99 now $329.99 at Target
A big-screen budget Super Bowl TV deal is this Hisense R6 Series, and Targett has the 65-inch model on sale for just $329.99. For that amount, you're getting 4K HD resolution, Dolby Vision HDR and HDR10, DTS Virtual: X sound, Chromecast, and the Google experience built-in.

50-59 inch Super Bowl TV deals

Amazon Fire TV Omni Series 55-inch 4K TV (2021): $549.99 $399.99 at Amazon

Amazon Fire TV Omni Series 55-inch 4K TV (2021): was $549.99 now $399.99 at Amazon
Amazon's highly-rated Omni Series TVs feature 4K resolution support, Dolby Vision, HDR 10, and hands-free TV with Alexa. So, instead of using your remote, you can control the volume and launch channels completely hands-free. Today's Super Bowl TV deal brings the 55-inch model down to just $399.99.

Roku 55-inch Plus Series QLED 4K Smart RokuTV: $499.99 $399.99 at Best Buy

Roku 55-inch Plus Series QLED 4K Smart RokuTV: was $499.99 now $399.99 at Best Buy
The Roku Plus Series offers a premium picture experience on a QLED display for less. The 4K QLED TV
It delivers a fantastic picture with bold, bright colors thanks to its QLED display, Dolby Vision, and HDR10+. Plus, you're getting the Roku operating system built into the TV for seamless streaming with over 400 free live channels.

Vizio 50-inch V-Series UHD Smart LED TV: $269.99$249.99 at Target

Vizio 50-inch V-Series UHD Smart LED TV: was $269.99 now $249.99 at Target
Get this Vizio 50-inch 4K TV for just $249.99, a fantastic value considering you’re getting an array of Smart display features built in. For example, Vizio’s own SmartCast platform works with both Apple AirPlay and Google Chromecast and supports all the usual streaming services like Netflix right out of the box.

OLED Super Bowl TV deals

Samsung 65-inch S90C OLED TV:$2,599.99 $1,579 at Walmart

Samsung 65-inch S90C OLED TV: was $2,599.99 now $1,579 at Walmart
The Samsung S90C OLED is TechRadar's best TV of the year, and Walmart has the 65-inch model on sale for $1,579 - the lowest price you can find. Our Samsung S90C review awarded this one five stars, praising its gorgeous picture, extensive gaming features, and super slim design, making it an excellent display to watch the big game.

LG C3 65-inch OLED TV (2023): $2,499.99$1,699.99 at Best Buy

LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,699.99 at Best Buy
You can get the top-rated 65-inch LG C3 OLED TV on sale for $1,699.99 at Best Buy. The stunning OLED TV features a brilliant picture with bright colors and powerful contrast, thanks to LG's latest Alpha9 Gen6 chip. Plus, you're getting four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, thin design, and an updated webOS experience - all for under $2,000, which is fantastic value for a 2023 OLED display.

LG C2 65-Inch 4K Smart TV (2022):  $1,899.99  $1,396.99 at Walmart

LG C2 65-Inch 4K Smart TV (2022): was $1,899.99 now $1,396.99 at Walmart
The LG C2 OLED was rated as last year's best TV, and Walmart has the 65-inch model on sale for an incredible price of $1,396.99 - the best deal you can find right now. The gorgeous display is praised for its intense brightness and vivid colors in our LG C2 OLED review. The 65-inch TV also packs an a9 Gen5 AI Processor, Dolby Atmos, and voice control - all for under $1,400, which is incredible value for this highly-rated OLED TV.

Price check:  Amazon: $1,426

LG A2 48-inch OLED TV: $1,299.99  $599.99 at Best Buy

LG A2 48-inch OLED TV: was $1,299.99 now $599.99 at Best Buy
If you're working with a smaller space but still want a premium display to watch the big game, Best Buy has the 48-inch LG A2 OLED TV on sale for a fantastic price of $599.99. Named as one of our best OLED TVs and rated four out of five stars in our LG A2 review, it packs an Alpha α7 Gen5 processor that delivers sharp images and great upscaling from HDR, and Dolby Vision HDR support makes the most of movies and TV. LG's smart software is also excellent, and the included Magic remote allows you to navigate your TV seamlessly.

Super Bowl TV deals 2023: FAQs

When is the Super Bowl 2024?

The Super Bowl takes place on the 2nd Sunday of February, so the Super Bowl LVIII 2024 takes place on February 11 this year at Allegiant Stadium in Las Vegas, Nevada.

When do Super Bowl TV sales begin?

Official Super Bowl TV sales from Best Buy and Samsung usually kick off at the end of this month, and other retailers like Amazon, Target, and Walmart typically launch offers starting in February. Retailers want to give consumers enough time to buy a new TV that ships in time for the big game on February 11. As soon as Super Bowl TV sales begin, I'll update this guide with all the best offers, but until then, you'll find today's best TV deals at the top of this page.

What Super Bowl TV deals can you expect?

The beginning of the year is a fantastic time to score TV deals, thanks to retailers offering substantial discounts on older model displays to make room for new stock. That means you can find record-low prices on premium displays, like LG's C3 OLED and Samsung's S90C OLED.

If you're looking for a budget set, retailers like Amazon and Best Buy offer Black Friday prices on brands like Insignia, Hisense, and Vizio. You can find big-screen TVs for less than $400 with essential features such as 4K HD resolution and smart capabilities.

Are Super Bowl TV deals better than Black Friday?

Super Bowl TV deals vs. Black Friday - which holiday event brings the most significant discounts? It depends on what kind of TV you're looking for as both sale events offer substantial discounts on a wide range of displays.

Super Bowl TV sales are known to offer record-low prices on big, premium displays with OLED and QLED panels. Retailers are marketing to people who want to upgrade their home cinema for Super Bowl Sunday, and that means a giant display that delivers a superb picture experience. You'll also often find the same deals during Black Friday on 2023 TVs, like LG's C3 OLED display and Samsung's The Frame QLED TV.

While you can still find premium displays on sale during Black Friday, you'll also find cheap TVs from budget brands like Vizio and Amazon down to stunning prices.

So the answer is, if you're looking for a big-screen TV from a reputable brand with premium features, Super Bowl TV deals offer the best discounts. If you want to grab the cheapest TV possible, Black Friday or Amazon Prime Day is your best bet.

You can see more of the best cheap TV deals and OLED TV deals happening right now.

Mackenzie Frazier

Mackenzie Frazier is the deals editor in the US for TechRadar at Future plc. She's been sharing deal advice for Future for the past three years and loves to find products that the consumer wants at the best possible price. She's had eight years of experience working in the e-commerce space and loves being a mom to her baby boy.