Apple
Apple is arguably the world's most important consumer tech company, having played a hugely influential role in shaping the smartphone, laptop, desktop computer, tablet, and wearable markets.
It continues to dominate many of those areas today through the iPhone 14, iPad, MacBook Air and Pro, iMac, and Apple Watch product lines, and with new forays into the likes of AV/VR to come. Its decision to build its own silicon, meanwhile, has given it an advantage over rivals such as Samsung and Microsoft - one that's only slowly being closed.
It's been every bit as dominant in the software space through iOS, macOS, watchOS, iTunes, Apple Pay, and more, while its Apple TV Plus streaming service is now regularly home to top-quality, award-winning original content.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, and has been led by CEO Tim Cook since 2011. It is currently valued at around $2.6 trillion; not bad for a company that started in a garage.
Latest about Apple
Apple admits the iPhone 12 and M2 MacBook Air have a concerning security flaw – but don’t panic
By Christian Guyton published
Apple confirms the existence of a GPU security flaw in both iPhone 12 and M2 MacBook Air – here’s how to protect yourself.
This Apple Vision Pro deep dive showed me all I was missing
By Lance Ulanoff published
Apple Vision Pro goes on pre-order soon. Here's what it's like to wear and use it.
The cheapest AirPods sales and deals in January 2024
By Mackenzie Frazier last updated
The best Airpods deals are right here in this guide with the best AirPods sales and prices that are available online.
Apple is now selling versions of the Watch Series 9 and Ultra 2 without banned feature
By Alex Blake published
Apple has been forced to remove its blood oxygen feature from the Apple Watch due to a patent dispute.
Apple accidentally revealed that iOS 17.3 is probably just days away
By James Rogerson published
iOS 17.3 is probably going to launch next week, according to some small print on Apple's site.
Early Apple Vision Pro testers complain about the headset's weight
By Cesar Cadenas published
It may be too late for Apple to address the possible weight problem for the US, but it may have enough time for the international roll-out
Samsung Galaxy S24 Ultra vs iPhone 15 Pro Max: the rumored key differences
By James Rogerson last updated
Based on leaks, we see how the upcoming Samsung Galaxy S24 Ultra likely to compare to the iPhone 15 Pro Max.
The best phone 2024
By Philip Berne, Axel Metz last updated
Updated We've tested the best phones around, in every price range, to bring you this definitive ranking of the best smartphone to buy.
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